Jennifer’s Personal Branding Photoshoot

Jennifer is a Swiss psychologist, specialized in High-Performance Coaching. She also works as a hypnotherapist in Geneva, Switzerland.

I had the pleasure of working with Jennifer for the second time this summer. She came to me because she was in the process of developing a new program called Game Changers to help busy entrepreneurs implement a healthier work-life balance, while also optimising work performance, and she wanted to have some new images to promote her new offer.

During our planning session, we brainstormed ideas for photos that would show how she creates work-life balance and how she recharges her energy. We decided to use nature as our backdrop and create images that were the perfect mix between recharging while keeping a professional touch in some images using props and clothing to give that impression.

The day before the shoot, we thought we might need to postpone the session because it was supposed to rain all day. We decided not to postpone and go with the flow of things. It was mostly dry during our shoot, but towards the end, it started raining a little. We were in the forest, so the rain didn’t bother us too much.

After about 10 minutes, it started downpouring on us and there was thunder. We kept shooting for a bit, and these photos are some of my favourites I’ve ever taken. They are so authentic and in the moment. To me, these photos truly represent what it means to lean on Mother Nature to cleanse and recharge our energy. Scroll all the way down to see those shots 😉

Jennifer is a psychologist and hypnotherapist. If you want to see more of Jennifer’s work, go check out her Instagram @only_up_to_you_coach.